The Percy and Reed brand was created by two of London’s leading hairdressers Paul Percival and Adam Reed. Both had decades of experience jet-setting around the world, creating beautiful hair for the A-list. In 2007 the Percy and Reed salon was founded on Great Portland Street in London’s iconic West End.
In order to bring The Effortless Way To Seriously Good Hair to more people, we have joined forces with established business woman, Shannon de Boissard. Together, they created and launched the chic and quintessentially British Percy and Reed product range you know and love today.
Here at Percy and Reed, we have incorporated all the know-how into creating high-performance, multi-tasking products, making it easy to achieve beautiful salon quality results from our shampoo and conditioners use at home.
The entire Percy and Reed team are backstage regulars at London Fashion Week, session stylists at fashion photoshoots and they work with musicians, tv and film stars. We also style for leading TV shows including the Britain’s Got Talent, This Morning, and more. The team’s expertise, knowledge and input ensure all products are of professional quality and deliver beautiful results every time.
We’ve won a whole host of accolades from beauty editors that really know their stuff for many of our styling and care products. We’ve collected awards from all around the world from the likes of Vogue, Elle, Harpers Bazaar, Tatler and more. Come visit Percy and Reed.